About Us

Peterson Brands, formally King Brands, supplies shelf-stable juices in aseptic liter boxes and in cups or pouches. The products, which require no refrigeration and are ready to serve, are distributed to food service sectors that include healthcare, schools, military, airlines, cruise lines, and other food service-related industries with products marketed under the HC Plus brand.

Peterson Brands is a Peterson Farms Family of Companies business. The Peterson Farms Family of Companies has been a cornerstone of quality, food safety, and value for over three decades. Headquartered in Shelby, MI, with processing facilities throughout the United States, we specialize in individual quick frozen (IQF) fruits, fresh apple processing, bulk and retail juice, applesauce, and controlled atmosphere storage. Additionally, we operate the largest freezer storage facility in the Midwest.

Peterson Farms Headquarters in Shelby, MI

All HC Plus juice products provide a 9 -to 12-month shelf life requiring no refrigeration.

Aseptic technology in our liter packaging also allows for a superior taste compared to other packaging methods.

  • HC Plus aseptic liter packaging features a re-cap lid that allows you to store the product sealed once opened while allowing easy pouring.
  • HC Plus juices provide ideal products for healthcare, cruise ships, airline caterers, schools, restaurants etc.
  • HC Plus has the capability of private labeling our products due to our unique processing technique.
  • No Refrigeration or Freezing necessary – save your refrigeration and freezer space.
  • ESL – “Extended Shelf Life” packaging reduces rotation needs.
  • Use by date and flavor printed on every product.
  • 100% RDI of Vitamin C required per serving.
  • No Thawing Necessary.

Our packaging facility is USDA inspected and follows all of the USDA guidelines and regulations.